Privacy policy

Privacy Policy

At Mito Stack (the "Company," "we," "us," or "our"), we operate an e-commerce website offering health and wellness products, such as supplements, fitness equipment, and wellness items (the "Site"). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, create an account, make a purchase, or interact with our services.

Please read this Privacy Policy carefully. By using the Site, you agree to the practices described herein. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information you provide directly, information collected automatically, and information from third parties.

Personal Information

  • Contact Information: Name, email address, mailing address, phone number.
  • Account Information: Username, password, and any profile details you add.
  • Payment Information: Credit card details, billing address (processed securely through third-party payment processors; we do not store full card numbers).
  • Health and Wellness Information: Information you voluntarily provide, such as product preferences (e.g., dietary restrictions, fitness goals) or responses to quizzes/surveys. This information is treated as sensitive.
  • Communications: Information from emails, chats, or support requests.

Automatically Collected Information

  • Usage Data: IP address, browser type, device information, pages viewed, time spent on pages, and referring URLs.
  • Cookies and Tracking Technologies: Cookies, pixels, and similar tools used for analytics, personalization, and advertising.

Information from Third Parties

We may receive information from payment processors, shipping providers, analytics services (e.g., Google Analytics), or social media platforms if you log in through them.

Note on Sensitive Health Data: We do not collect protected health information (PHI) under HIPAA. Any wellness-related data you share is treated as sensitive personal information under applicable laws such as CCPA/CPRA.

2. How We Use Your Information

  • Process and fulfill orders, including shipping and payments.
  • Create and manage your account.
  • Provide personalized recommendations and content.
  • Send promotional emails, newsletters, or offers (you may opt out).
  • Improve our Site, products, and services.
  • Conduct analytics and research.
  • Prevent fraud and ensure security.
  • Comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

  • Service Providers: Payment processors (e.g., Stripe, PayPal), shipping providers (e.g., UPS, FedEx), email services, and analytics providers.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.
  • Legal Requirements: To comply with laws, subpoenas, or protect our rights.
  • With Your Consent: For purposes disclosed at the time of collection.

All service providers are required to safeguard your information and use it only for authorized purposes.

4. Cookies and Tracking Technologies

We use cookies to enhance your experience. Essential cookies enable core functionality, analytics cookies help us understand usage, and marketing cookies support personalized advertising.

5. Your Privacy Rights and Choices

Depending on your location, you may have rights under laws such as CCPA/CPRA (California), GDPR (EU), or similar regulations.

  • Access, Correction, Deletion: Request access to, correction of, or deletion of your personal data.
  • Opt-Out: Opt out of marketing emails, targeted advertising, or applicable data sharing.
  • Non-Discrimination: We do not discriminate for exercising privacy rights.

To exercise your rights, contact us at privacy@mitostack.shop or via our contact form.

California Residents: We do not sell or share personal information for cross-context behavioral advertising.

EU/UK Residents (GDPR): Legal bases include contract performance, consent, and legitimate interests. Rights include data portability, objection, and restriction.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards, including encryption for payments. However, no system can be guaranteed 100% secure.

7. Children's Privacy

Our Site is not intended for children under 16. We do not knowingly collect data from children and will delete such data if discovered.

8. International Data Transfers

Your information may be processed in the United States or other countries. Appropriate safeguards, such as Standard Contractual Clauses, are used where required.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Material changes will be posted with an updated effective date. Continued use of the Site constitutes acceptance.

10. Contact Us

If you have any questions, contact us at privacy@mitostack.shop.